Google Ads, especially Search Ads, revolutionize how businesses connect with users searching for relevant products or services. In this post, we’ll explore how it works,…
JCJanuary 22, 2025
Affiliate marketing has become an essential component of the performance marketing ecosystem. It allows businesses to reach new customers and drive sales without the upfront…
JCJanuary 17, 2025
Performance marketing is a results-driven approach to digital advertising, where businesses only pay for specific actions, such as clicks, leads, or sales. To achieve these…
JCJanuary 17, 2025
이제는 좀 더 시각적이고 폭넓은 채널로 잠재 고객을 만나는 방법을 알아보는 것도 좋겠죠. 특히 구글 디스플레이 네트워크 GDN(Google Display Network)와 유튜브 광고는 구글 생태계에서 큰 비중을…
JCJanuary 16, 2025
Marketing revolves around two key strategies: performance and traditional marketing. Both aim to boost growth but differ in focus. This post explores their differences and…
JCJanuary 16, 2025
Three of the most important metrics in performance marketing are CPC (Cost per Click), CPA (Cost per Acquisition), and ROAS (Return on Ad Spend). In…
JCJanuary 16, 2025
오늘은 많은 분들이 활용하지만 막상 체계적으로 배워보지 않으면 헷갈리는 구글 애즈(Google Ads) 이야기를 해보려 해요. 특히 검색 광고 셋업부터 주요 지표 해석(CPC, CTR 등)까지 한…
JCJanuary 15, 2025
If you're new to marketing, you may have heard the term "performance marketing" thrown around. But what exactly does it mean? As businesses shift toward…
JCJanuary 15, 2025
이번에는 SEO(검색 엔진 최적화)를 보다 실전적으로 다뤄볼까 해요. 지난 글들에서 “SEO가 왜 중요한가?” 같은 개념적 이야기를 했다면, 이제는 어떻게 실제로 키워드 리서치를 하고, 그 키워드를…
JCJanuary 14, 2025
